Hotel Julien Dubuque is seeking a Marketing Manager. Responsibilities include but are not limited to the following:

Social Media/Public Relations:

Determine and track clear objectives: growth of likes, reach, engagement, leads, and sales

Utilizing Hotel Julien Dubuque’s brand standard, create visual content that is engaging and compelling

Develop solid content strategy

Engagement – Listen, respond, and ask questions of followers quickly and thoroughly

Responsible for the composition and distribution of press releases

Serve as the media contact for travel writers and reporters

Collaboration with department managers to create strategic plans for promotions and events

Web/Email Marketing:

Responsible for website updates and maintenance

Template design and content composition for all email marketing campaigns

Grow and update email marketing database

Compose and share blog posts

Graphic Design:

Design all print and outdoor advertisements

Design collateral including but not limited to: rack cards, elevator signs, sales kits, menus, signage

Design graphics for website, social media, and email marketing campaigns

Essential Duties:

Curate relevant content to reach ideal customers

Create, curate, and manage all published content (image, video, written)

Conduct online advocacy and open stream for cross promotions

Oversee design and content: Facebook, Linkedin Instagram, and all other relevant platforms Monitor trends in Social Media tools, applications, channels, design, and strategy

Monitor best practices to measure the effectiveness of social media campaigns

Analyze, review, and report on effectiveness of campaigns Answer all guest reviews (negative and positive) on Trip Advisor and Yelp

Answer all negative reviews on Google, TripAdvisor, Expedia, Yelp, etc.

Qualifications:

Possess knowledge and experience in traditional marketing. Demonstrate creativity and documented immersion in social media

Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly

Display in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, YouTube, Instagram, Linkedin) Must demonstrate excellent writing skills

Maintain a working knowledge of the blogging system as relevant to hotels, restaurants, weddings, lounge, and spa Display ability to effectively communicate information in written and video format

Work well with a team and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion

Maintain a working knowledge of SEO including keyword research

Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign

Previous experience in hotel, restaurant, lounge and/or spa marketing. (Minimum of three years)

If you are interested in this position, please submit your resume to Dwight Hopfauf, General Manager Hotel Julien Dubuque 200 Main Street Dubuque, IA 52001Social Media/Public Relations:

• Determine and track clear objectives: growth of likes, reach, engagement, leads, and sales
• Utilizing Hotel Julien Dubuque’s brand standard, create visual content that is engaging and compelling
• Develop solid content strategy
• Engagement – Listen, respond, and ask questions of followers quickly and thoroughly
• Responsible for the composition and distribution of press releases
• Serve as the media contact for travel writers and reporters
• Collaboration with department managers to create strategic plans for promotions and events

Web/Email Marketing:

• Responsible for website updates and maintenance
• Template design and content composition for all email marketing campaigns
• Grow and update email marketing database
• Compose and share blog posts

Graphic Design:

• Design all print and outdoor advertisements
• Design collateral including but not limited to: rack cards, elevator signs, sales kits, menus, signage
• Design graphics for website, social media, and email marketing campaigns

Essential Duties:

• Curate relevant content to reach ideal customers
• Create, curate, and manage all published content (image, video, written)
• Conduct online advocacy and open stream for cross promotions
• Oversee design and content: Facebook, Twitter, Instagram, Pinterest, and Google+, and all other relevant platforms
• Monitor trends in Social Media tools, applications, channels, design, and strategy
• Monitor best practices to measure the effectiveness of social media campaigns
• Analyze, review, and report on effectiveness of campaigns
• Answer all guest reviews (negative and positive) on Trip Advisor and Yelp
• Answer all negative reviews on Living Social, Groupon, and Travelzoo

Qualifications:

• Possess knowledge and experience in traditional marketing.
• Demonstrate creativity and documented immersion in social media
• Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly
• Display in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest)
• Must demonstrate excellent writing skills
• Maintain a working knowledge of the blogging system as relevant to hotels, restaurants, weddings, lounge, and spa
• Display ability to effectively communicate information in written and video format
• Work well with a team and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion
• Maintain a working knowledge of SEO including keyword research
• Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign
• Previous experience in hotel, restaurant, lounge and/or spa marketing. (Minimum of three years)

If you are interested in this position, please submit your resume to Dwight Hopfauf, General Manager Hotel Julien Dubuque 200 Main Street Dubuque, IA 52001

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off
• Referral program

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Associate (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: One location

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