At a glance:

We are a well-established company with product lines in the health and fitness sectors looking for a full-time, experienced OTT/Streaming Media Buyer to run OTT/Online Display campaigns across our growing ecosystem of DSPs as we refine and optimize our in-house acquisition and retargeting campaigns. We will help develop tactics to execute campaigns aimed to further our customer acquisition and retention programs. You should have experience working across OTT/ CTV and display advertising including setting up pixels and tracking to optimize real time bidding platforms to achieve direct response goals.

What you’ll do:

• Oversee the management and execution of our OTT/Online Display campaigns
• Cultivate relationships within the media industry at junior and senior levels. Maintain daily contact and continuously update inventory, pricing and availability
• Measure and deliver optimal bidding, pacing, and performance to maximize KPIs
• Ensure creative is properly coded and trafficked for accurate tracking and performance results
• Day-to-day monitoring management, optimization, and development of assigned campaigns
• Closely track and report on campaign analytics and performance reports
• Monitor DSP for competitive activities, economic and demographic changes, etc.
• Run, update and prepare daily, weekly, monthly, and quarterly reports/input into attribution systems
• Continually process and track buy information, get quotes and rate cards to build a pricing database
• Develop, update, and maintain all media lists
• Generate, confirm, and track media buys including stewardship (monitoring, reconciling and posting)
• Work closely with media team to ensure healthy customer acquisition growth for all product lines
• Master the use of our internal measurement trackers and create new ones to building out our capabilities
• Stay on top of market and industry trends that would impact the company’s product lines
• Develop media briefs and source new opportunities\
• Keep high levels of consistency across multiple shared resources (media plan, core, logs, etc)

Who you are:

• 2+ years of experience (TV station, agency, or in-house) in directly managing OTT/streaming focused DTC campaigns
• 2+ years of experience with Roku, TVsquared, iSpot, DRmetrix, Sigma, CORE, or similar tracking and research tools
• Experience and contacts with major DSPs (Roku, Amazon, etc)
• Excellent analytical skills using forecasting, media-mix modelling, and simulations to make data driven decisions including the use of first, second-, and third-party data
• Ability to learn various systems and databases quickly while managing multiple projects simultaneously
• Strong MS Office skills, including Excel (vlookup, pivot), Outlook, PowerPoint, Word, and Project
• Comfortable dealing with large amounts of data and ability to perform advanced computations

What we offer:

• Salary negotiable based on experience
• Paid time off
• Health, Dental & Vision insurance paid by employer
• 401k with company match
• Fitness Center on site
• Free Parking

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Newark, DE 19713: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: One location

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