Social Media Specialist - News Media

Johns Hopkins Health System

Baltimore, MD

Full Time, Days

Join an amazing global healthcare organization!

Excellent compensation package!

Awesome benefits, including dependent tuition reimbursement!

Location: 901 S. Bond Street, Baltimore, MD 21231

Shift:

Full Time (40 hours)

Day Shift, 8:30 am - 5:00 pm

Some weekend work required

Exempt, NJ

Works under the supervision of a social media leader or another leadership member that is appropriate for the scope of work that will be carried out. This supervision may be through a matrixed or direct reporting structure. This role supports the social media strategy, which could be inclusive of monitoring and responding, crisis and issues response, brand building using relevant and targeted social content and social advertising, in addition to creative content across channels. They will be responsible for evaluating, optimizing, and reporting on their efforts. This position will have knowledge of and follow best practices around social media. This role will work across platforms intended for social content creation, reputation and crisis management and brand building.

Education:

• Requires a Bachelor's degree, preferably in Marketing or Communications. Additional experience may be substituted for education.

Work Experience:

• A minimum of three years of relevant experience in an earned, owned and paid social media role required, ideally targeting pediatric audiences.
• Healthcare experience preferred.

Knowledge/Skills

• Robust understanding of the quickly-evolving paid and organic social media environments and demonstrated ability to manage a well-established and large social media presence.
• Knowledge of social design including placement of social icons, open graph tagging, creation of social visuals, sizing of image, video development for each channel, etc.
• Strong understanding of all social platforms, including but not limited to: Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.
• Working knowledge and experience using content management systems, social media management and listening tools and related web applications.
• Beginner to intermediate experience and knowledge of creative editing tools, such as InDesign, Photoshop, Illustrator or other visual design tools.
• Understanding of the entire digital ecosystem and how social and reputation management fits in.
• Strong analytics skills and ability to cultivate metrics and identify meaningful trends.
• Strong time management and project management skills.
• Demonstrates winning social customer service techniques such as empathy, patience, advocacy and conflict resolution.
• Must be able to operate general office and communications equipment. Also, some specialized software such as CMS, Adobe Suite, Google Analytics, Social Media Management tools.
• Monitors approved budget for functional unit.
• Support, direct, and oversee projects and social programs.
• Provides mentorship and training to junior team members including support staff and interns.
• Ability to anticipate issues and prevent or minimize problems.
• Uses knowledge of materials management to evaluate services provided to develop and improve delivery of services to the customer.
• Advanced problem resolution and client satisfaction skills.
• Utilize data and reports obtained from various systems to develop or supplement reporting in support of departmental activities, such as analysis, decision making and management/stakeholder presentations.
• Uses existing and new sources of information to support efforts. Organizes information for future use and shares relevant information with others throughout JHM.
• Strong familiarity in knowledge/experience with social channels such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, etc.
• Proficient with social media management technologies, Social Studio, Hootsuite, Khoros, etc.
• Project management, creative design and marketing skills, with an understanding of the entire digital ecosystem and how social fits in.
• Ability to work collaboratively with production, video, content, marketing and other cross functional groups.
• Strong analytics skills and ability to cultivate metrics and identify meaningful trends.
• Ability to produce reports, including narrative and visual elements, on demand and to produce standardized documents.
• Articulate and excellent speaker with strong presentations skills.
• Intermediate skills in use of: Microsoft Word, PowerPoint, Excel, Outlook, and Acrobat.
• Self-motivated, detail oriented, results-driven personality.
• Ability to demonstrate capacity for innovation, idea generation and strategic thinking.
• Ability to adapt to rapidly changing environment.
• Strong client/customer service approach.
• Strong verbal and written communication and interpersonal skills and an ability to write clear, concise copy. Ability to effectively communicate.
• Complex and often scientific concepts to lay people's terms.

To apply, please submit your resume through Indeed.

Johns Hopkins Health System and its affiliates are an Equal Opportunity / Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.

Job Type: Full-time

Schedule:

• Day shift

Work Location: One location

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