Job Description for
Business Development Manager

Position: Business Development Manager

Reports to: Director of Sales Department Sales & Marketing

Job Description

General Description of Position

Business Development Managers (BDMs) drive the profitable growth of Crest Marines by facilitating effective sales & marketing activities through the retail distribution channels in their assigned territory. In this capacity, BDMs prospect for new distribution opportunities, qualify selected dealerships, assign marketing territories and negotiate dealer agreements.

Duties: BDMs enable dealership success by training dealer sales people on general retail sales tactics, Crest products and key competitive differentiators. Additionally, BDMs are responsible for providing business development direction to dealer principals in support of program requirements outlined by Crest Marine. This assistance includes but is not limited to formulating marketing plans, setting sales targets, providing advice on model mix given knowledge of local market, relaying successful retail merchandising approaches and securing floor plan.

BDM will be responsible for market analysis and reporting, analyzing missed opportunities and implement market improvement initiatives. Furthermore, the BDM is responsible for effectively managing their regional sales goal and for working with the sales program administrator to ensure dealer compliance with all sales programs.

BDM is the primary channel of the “voice of the customer” for input on new product development.
He or she solicits input from end customers and dealers on product feature priorities and is responsible for delivering formal and informal feedback to ensure the needs of the market are addressed successfully. Competitive product analysis is an essential part of this function.

BDM must be willing and able to work 15-20 weekends per year to provide sales support at regional consumer boat shows, training events, dealer open houses and other industry events including factory and dealer events and Crest sponsored training and meetings.

Education & Work Experience: Undergraduate business degree in marketing, retail sales & management or related degree will be viewed favorably. Boating enthusiasts highly favored with experience and knowledge of the boating segment. Three to five years’ experience in retail dealer management or as account manager for competitive products is a minimum requirement.
Experience running or participating in industry events and promotions as well as regional knowledge of dealerships and end-user market characteristics also favored.

Skills & Aptitudes:

• Demonstrated selling ability (prospecting, qualifying, overcoming objections, securing orders) and excellent presentation skills
• An ability to communicate effectively with people at any level – end users, service personnel, retail sales people, as well as internal departments such as warranty claims and engineering
• Strong customer service mindset to support both end users and the dealers who serve them
• Effective time management and delegation capabilities
• Understanding of the fundamentals of effective dealership management
• Team player
• Budgeting & analysis skills including knowledge of and ability to use financial ratios

(profitability, average margin, cost of sale)

• Negotiation skills
• Knowledge of retail distribution agreements
• Ability to manage conflict
• Excellent persuasion skills
• Use of and analysis of market demographics and sales statistics programs such as SSI
• Computer proficiency specifically use of contact management software (Outlook), Word,

Excel and PowerPoint

Travel:

Out of town travel required on a frequent basis.

Job Type: Full-time

Pay: From $35,780.34 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Experience:

• Business development: 1 year (Preferred)
• Sales: 1 year (Preferred)

Willingness to travel:

• 75% (Required)

Work Location: One location

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