Job Detail

Marketing Director

Marketing Director

Walstrom Marine

Harbor Springs, MI

Job ID : 744a4f7142317973514a46302b41624158413d3d

Job Description :

Main Duties and Responsibilities:

  • Designing and creating innovative marketing to showcase the growth and expansion of our products and services
  • Develop strategies for each location that coincide with their unique market demographics
  • Collaborate with executive team to produce a brand style guide that captures the company’s voice and mission
  • Manage digital and print media, social channels, and radio and video and printed materials
  • Optimize website for improved ranking in search engine results
  • Keeps track of innovative new digital media platforms
  • Project management, editing, and design of the annual Walstrom Marine 'Docklines' Magazine
  • Develop an in-depth knowledge of each of our products to carefully craft messaging and research customer preferences
  • Community involvement in events in which the Company is represented; attending events to have a Company presence
  • Create annual recap and revenue driven marketing plan, outline goals for the next year’s communication and marketing efforts
  • Travel to all Company locations is necessary

Requirements:

  • Bachelor’s degree in journalism, communications, marketing, or a related field
  • 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment
  • Proactive and independent, professional, ability to adapt and effective communication

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday
  • Weekend availability

Ability to commute/relocate:

  • Harbor Springs, MI 49740: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 3 years (Required)
  • Social media management: 1 year (Preferred)

Work Location: One location

Company Details :

Name : Walstrom Marine

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Details

: Harbor Springs, MI

: 3 days ago

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