Job Description:

Senior Digital Campaign Manager

Do you want to join a dynamic digital marketing team with a passion for applying personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? If so, look no further! Maybe we are made for each other!

The Expertise We’re Looking For

• Significant experience in one or more of the following areas: digital production, marketing technology, marketing, and/or creative
• Email channel expertise strongly desired but not a hard requirement. We will train the right candidate who has strong analytical and project management skills
• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target, Simon Data experience)
• Basic SQL and HTML skills a plus
• Excellent PowerPoint, Excel, Outlook, and Word skills required
• Curious and intellectually honest. Dedication to continuous growth, development, and improvement
• Enjoy tracking, triaging, and solving issues in real-time
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Customer first mentality
• Comfortable leading and influencing through ambiguity and without authority
• Strong attention to detail and methodical thinking
• Entrepreneurial and agile mentality, with a bias towards action
• Passion for mentoring and coaching

The Purpose of Your Role

As a Digital Campaign Manager within the central marketing function of Fidelity Personal Investments the purpose of your role is to deepen the relationship with millions of our customers by using data to plan and implement personal, relevant and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices that power our customer obsessed email marketing programs.

The Skills You Bring

• Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks
• Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results
• Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.
• Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance
• Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.
• Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities
• Excellent analytical, creative, and oral/written communication/presentationskills
• Excellent judgment and problem solving
• Demonstrated ability to self-learn and self-direct

The Value You Deliver

The Digital Campaign Manager will liaise across multiple teams to:

• Plan and execute email campaigns from campaign strategy and requirements through deployment - scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns
• Build and edit email code and logic using Salesforce Marketing Cloud (SFMC) Content Builder and AMPscripting tools
• Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the “voice of the business”
• Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

How Your Work Impacts the Organization

The Digital Campaign Management (DCM) team works cross-functionally to support the end-to-end enablement and implementation of PWI emails and microsites. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

Certifications:

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a Best Place to Work in 2023. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

At Fidelity, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling "Dynamic Working."

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 3.